COPYCENSE

"Yahoo has set up stakes in Southern California, forming a media group to house various entertainment properties and to court Hollywood, according to an internal company document.

"According to the e-mail, Yahoo has asked numerous employees from its Sunnyvale, Calif., headquarters and New York office to join an already established team in the Los Angeles area. The move reinforces Yahoo’s ambitions to be an Internet entertainment powerhouse."

Stefanie Olsen. Yahoo! Heads for Hollywood. News.com. Jan. 25, 2004.

See also:
Chris Gaither. Yahoo Seeks Spotlight in Hollywood. LA Times. Feb. 8, 2005.

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"A Goldman Sachs report says online ads are becoming a ‘permanent component’ of major ad campaigns — a distressing development for older media. "The online market could have phenomenal growth doing nothing more than taking revenue from newspapers and TV," says Royal Farros, CEO of MessageCast, a developer of online news alerts.

"Demand for online video ads by Ford Motor, Colgate-Palmolive and others will contribute to a breakout year for online advertising in 2005 — and spell trouble for newspapers and TV, financial analysts say.

"A surge in text ads on search sites Google Latest News about Google and Yahoo  Latest News about Yahoo — combined with more high-speed Internet users — also will help push online ad spending over US$10 billion for the first time, analysts say."

Jon Swartz. Growth of Online Ads Hits High Speed. TechNewsWorld. Jan. 22, 2005.

SNTReport.com™ Covering the Intersection of Collaboration and Technology. A Seso Group™ Venture.

"Digital-music service Napster is considering remaking itself to offer movie downloads too.

"Speaking at the Midem music conference in Cannes this week, Napster CEO Chris Gorog said the company is considering offering movies alongside its current catalog of some 1 million music tracks.

"’We are currently considering moving into video, particularly to tap the younger video game generation,’ the Financial Times quoted him as saying. ‘I do think that while there are huge players in the delivery of movies like Sky, there could be a role for Napster.’"

Jo Best. Napster Eyes Movie Downloads. News.com. Jan. 24, 2005.

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